Think business first, digital nextHow digitalising propelled Oneberry to new heights
SINGAPORE, 26 September 2021 – Growing a business is never easy, but digitalisation can give you the right boost.Just ask Oneberry Technologies, homegrown company that have been able to leverage digital technology to not only overcome challenges, but also reinvent themselves to keep growing.
Oneberry Technologies: Changing the game in security
Oneberry Technologies founder Ken Pereira with the Oneberry MobiCAM, a rapid deployment mobile surveillance solution supported by intelligent cameras.
With its roving security robots, cutting-edge video analytics and artificial intelligence, Oneberry is today known as a security and surveillance technology solutions innovator. But it wasn’t always so.
In fact, the company originally started out in 2003 by providing security manpower services. And like others in the industry, its security officers would work long hours while juggling various duties, from physical patrols to manually recording observations and reporting incidents.This inadvertently led to delayed communication or miscommunication with clients at times, an issue in an industry where speed and accuracy are of the essence. Meanwhile, the industry was also facing the prospect of a shrinking and ageing workforce.Determined to resolve these challenges, Oneberry founder Ken Pereira looked towards digitalisation. The company started by digitalising manual processes to improve efficiency, and later invested in developing security software to complement the security officers’ roles.In 2006, for instance, the firm rolled out a security management software system to monitor and track movements within a security perimeter in real-time. It meant that security guards no longer needed to record visitor details; fewer guards were also needed.The digital solutions were welcomed by employees, but not so by clients, who were accustomed to security being performed manually. Mr Pereira was undeterred. As he put it: “They did not want to take the risk. We took the risk.”So, Oneberry pressed on with its research and development of new solutions, and eventually convinced clients with the promise of at least 30% in manpower cost savings.
Since then, Oneberry has continued to disrupt the notion of needing boots on the ground with game-changing solutions, making the leap from traditional security firm to security and surveillance technology solutions provider.Take Oneberry’s rapid mobile surveillance solution that’s supported by intelligent cameras with video analytics to reduce the reliance on physical surveillance. This provided the Singapore Police Force with behind-the-scenes support during the historic Trump-Kim Summit in 2018, which the police later described as its most intensive large-scale security operation.Oneberry continues to grow, leveraging digital technology to expand its range of high-tech solutions and venture into cybersecurity, a new segment for the business.
During COVID-19, the firm also created a software that reads SafeEntry or TraceTogether passes to help clients automate access control at building entrances, keeping up its innovative streak.
Daniel Marc ChowManaging DirectorHenderson Security Services
Bobby BaljitManaging DirectorGlobalmax Security & Consultants
VictorMCST Council ChairmanLandridge Condominium